Based on the e-commerce company’s internal data, half (49 percent) of the transactions in the Philippines were made using mobile devices last year, while another half were through computers. This study titled “A Study on Customer Satisfaction towards Online Shopping in Chennai City” has been undertaken to understand the factors influencing customers’ online shopping decisions and how these factors affect customer satisfaction. Keywords: Online Shopping, Consumer Perception, Buying Behaviour, Purchase Decision, e-Commerce 1. Thesis, University of the Philippines, Diliman.
Introduction Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. This thesis study describes how Filipino online communities aimed at critiquing and effecting social change promote the formation of critical opinion and stimulate discourse on current issues in Philippine society. For survival we all require food, water and clothing.
Thesis Chapter 1 - Free download as Word ... electronic bulletin boards, fax transmissions, and electronic funds transfer.
Online Shopping Vs Traditional Shopping Thesis Statement. This puts us as the sixth country with the most number of mobile users for online shopping. Shopping - Online vs.Traditional Anything you want, anything you need, anything you desire is just a click away from being delivered to your door step. Online shopping also consist the same five steps which is related to traditional shopping behaviour. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. Segmentation The company can segment online …
Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Online shopping model for company such as Schneider which sells technical products will have to backed up by large number of customer assistant agents which requires huge financial and human resources where the attrition rate is high. browser. Shopping is one of those necessary evils one must accomplish in everyday life. (Chiang and Dholskia, 2003; Lynch, Kent, and Srinivasan 2001) they said that in the typical way of online shopping when the consumer need some product or consumer Behavior in online shopping is different from the physical market where he has access to see the product. The main research question in thesis is how consumers behave while shopping online.
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