why did uncle ben's change their name

The decision comes after the brands of Aunt Jemima and Uncle Ben's also announced plans to overhaul their branding in the wake of renewed calls for racial equality. Around three months after an announcement that it would "evolve" the Uncle Ben's name and branding, Mars Inc. has officially said that the rice brand will now be … Mars, which makes Uncle Ben's rice, said in a statement the brand has "a responsibility to take a stand in helping to put an end to racial bias and … Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes in a bow tie, an image critics say evokes servitude. The brand has had many makeovers throughout its history with a couple of women portraying Aunt Jemima at the World’s Fair and Disneyland. It’s still rice. Uncle Ben’s is “evolving” its visual brand identity, parent company Mars, Incorporated said Wednesday. Hours after Quaker Oats announced it was changing its Aunt Jemima logo, Mars, which makes the boxed rice product Uncle Ben's, said it plans to change the product's "brand identity." The 70-year-old Uncle Ben's rice brand is to be renamed after owners Mars became the latest company to drop a logo criticised for racial stereotyping. CONVERTED Rice officially launched as UNCLE BEN'S ® CONVERTED Brand Rice in 1947. ... Aunt Jemima, Uncle Ben… If Mr Ben was real, he, nor his family ever saw any compensation or benefit from the existence of Uncle Ben’s as a company. Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name, which has faced criticism for racial stereotyping. Why are Uncle Ben’s rice and Aunt Jemima’s pancake syrup logos ... referring to a black woman who worked for white families and nursed their children. hide caption. The name and image of Aunt Jemima syrup, which began 131 years ago, will be replaced on products and advertising by the end of the year, Quaker Oats announced. The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947 with the image of the Uncle Ben character on the packaging. Parent firm Mars Inc. has unveiled the change for the 70-year-old brand, which originally featured an image of an African-American man. “As a result, we committed to change our name to Ben’s Original and remove the image on our packaging to signal our ambition to create a more inclusive future.” Similarly, Eskimo Pie, which featured a cartoon Inuit boy in a fur-lined parka on its ice cream, removed that image and name, which had drawn objections from Inuit people . The change follows through on a pledge its owner Mars Food made in June to review the brand amid global protests over police brutality and racism. Mars Inc. announced Wednesday it’s changing the branding of its Uncle Ben’s rice products, the latest in a slew of companies to shift gears amid mounting public … Eventually, it was retconned that Uncle Ben did, in fact, say the line. The man who posed for image that has appeared on the packaging for decades was Frank Brown, the head waiter of an exclusive Chicago restaurant, the archive web page stated. It is also taking action to enhance inclusion and equity and setting out its new brand purpose to create opportunities that offer everyone a seat at the table," the company said. Ben's Original joins other brands undergoing a makeover amid calls for racial justice. Aunt Jemima syrup and pancake mix, which suffers from the same shortcomings as Uncle Ben's, will get a name change and a reimaging, too. Uncle Ben’s. FedEx asks the Washington Redskins to change their name after pressure from investor groups. Because of heavy criticism, Mars has changed the rice brand’s name to Ben’s Original. What is the Uncle Ben’s logo and why is it 'racist?' If you’re in love with Trader Joe’s, its stances can also break your heart. We've learned. "We will begin production of our new brand identity immediately and Ben's Original will begin reaching store shelves early next year.". Packaging with the new name will hit stores next year. Uncle Ben’s wanted to “change the way that people think about rice.”. Geechie is a dialect spoken mainly by the descendants of Black slaves who settled on the Ogeechee river in Georgia, according to dictionary website Merriam-Webster.com. Twenty years after the deadliest attacks on US soil, those who died are remembered across the US. Here are 12 key issues at stake, New poll finds Newsom could easily beat recall thanks to motivated Democrats. Uncle Ben's and Mrs. Butterworth's also plan to change their packaging and marketing. At … The rice brand is getting a new name: Ben's Original. After 74 Years, Uncle Ben’s Becomes Ben’s Original. Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. Ben's Original … June 17, 2020. Dawson said months of conversations with employees, customer studies and other stakeholders led the company to settle on “Ben’s Original.” She said the company is still deciding on an image to accompany the new name. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. The PepsiCo Inc. (CNN Business) Mars will change the name of its Uncle Ben's rice products to Ben's Original and drop the … By the time he was sixteen, he had become famous in not only his hometown of Bellwood but on Earth and beyond. The brand was based on 2 men who didn't … Learn about the variety of Ben’s Original™ healthy and nutritious rice products from white, brown, long grain, and wild rice that are perfect for family meals. After his famous death, the most commonly associated thing with Uncle Ben is the phrase "with great power comes great responsibility." It also is planning a $2.5-million investment in nutritional and education programs for students in Greenville, Miss., the majority-Black city where the rice brand has been produced for more than 40 years. The UNCLE BEN'S ® brand became the #1 rice brand in the US by … Here’s why, Column: Lawsuits demanding ivermectin raise fears of judges ordering doctors to commit malpractice. Uncle Ben's has changed its name to Ben's Original following allegations that its packaging perpetuates racist stereotypes. Mars will change the name of its Uncle Ben's rice products to Ben's Original and drop the logo depicting a Chicago head waiter as part of the company's previously announced plans to … "While implementing an evolution on this scale will be a complex process that will take considerable time, there is no better time than right now," the statement continued. Uncle Ben's doesn't have a timeline for its rebranding, though. “We listened to our associates and our customers and […] Publication history. The … Is another storm brewing in Silicon Valley? With Aunt Jemima and Uncle Ben's changing their logos due to racist origins, there have been ongoing discussions about other organizations that should make adjustments in 2020. The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice. Mars is considering how to change the Uncle Ben’s brand and its imagery. These are the racist origins of Aunt Jemima and Uncle Ben's. Back in 1977, George Lucas introduced the world to a … Mars also said its is committing to helping culinary entrepreneurs of all races obtain educational opportunities. The company said … Credit: Justin Sullivan/Getty Uncle Ben's has a new name and look. ", The company that makes Cream of Wheat, which features the image of a smiling Black man in chefs attire, also announced this summer that it was "initiating an immediate review of the Cream of Wheat brand packaging.". Back to school and need a side gig? Uncle Ben of Uncle Ben's rice is no more -- the parent company of the food brand ditched its logo, rooted in racism, and even whittled down the name as well to … The rice brand Uncle Ben's will retire the image of black man on its boxes that the brand has been using since the 1940s. Fleetwood Mac fired Lindsey Buckingham. One reason why Uncle Tom's Cabin resonated so deeply with Americans is because characters and incidents in the book seemed real. After Aunt Jemima decided to change its brand identity, Uncle Ben decided to follow closely behind. The announcement Wednesday arrived hours after … According to Mars, Uncle Ben was an African-American rice grower known for the quality of his rice. The indisputably racist brand, and its bewildering longevity, speaks to the power of marketing in reinforcing offensive stereotypes. Just don’t deliver food, Mohamed Hadid’s Bel-Air mega-mansion is set for auction, then demolition, Tech slide pulls S&P 500 down; investors weigh the economy’s trajectory, Actor Lance Gross offers up his modern Hollywood penthouse, Meet overlanding, the love child of off-roading and #vanlife, Burned trees and billions in cash: How a California climate program lets companies keep polluting, A GOP governor would radically upend California. The new packaging is expected to begin reaching shops in 2021. The company behind Uncle Ben's products announced they will change the name to Ben's Original and update the package, starting in 2021. I suppose the image on the box was meant to suggest a Black male cook or servant. Within hours of the announcement, the Mars food company announced it would do away with the brand name and logo for Uncle Ben's rice, eventually rebranding itself … The Ben’s Beginners Program. Uncle Ben's rice brand is getting a new name according to Parent firm Mars Inc. On Wednesday, September 23, 2020, the 70-year-old brand announced that it will be changing the name due to its connection with a racial stereotype. Boxes of Uncle Ben Converted Rice on a store shelf. The change follows through … "We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, chief marketing officer at Quaker Foods North America, said in a statement. By the late 20 th century, the names Aunt Jemima, Uncle Ben, Uncle Mose, Rastus, and others, including Uncle Tom, were widely regarded as insulting and racist. By Alison Kosik, CNN Business. Mars, Incorporated announced on Wednesday that it is changing the name of the brand to Ben's Original. The name “Uncle Ben’s” began being used in the 1940s after Harwell and his business partner discussed a famed Texas farmer, referred to as Uncle Ben, known for … Uncle Ben’s will become Ben’s Original, and will drop the logo of an elderly African American man in a bow tie, the company said. New packaging, which will be orange with Ben’s Original in blue font, will reach shelves in 2021. The murder of Uncle Ben is possibly the most notable in comic book history. Uncle Ben is a … The original face of Cream of Wheat was Rastus, another character formerly used … Soon after, the Mars corporation told Adweek it would be making a “substantial visual change” to its Uncle Ben’s rice logo, and that they actually thought of it first: “We … have begun that work even before news of Aunt Jemima.” (As recently as April 21, Uncle Ben’s owners stood by their … That promise came amid a wave of reactions from businesses and corporations following nationwide protests in the wake of the police killing of George Floyd in May. Mars had announced in the summer that the Uncle Ben’s brand would “evolve.”. BBC reunites with Afghan journalist who fled Kabul. VideoFamilies recite names of loved ones lost to 9/11, In a courtroom, just feet away from 9/11 suspects. Food giant Mars announced its Uncle Ben’s brand will change its name to Ben’s Original to “create a … In 2007, the company sought to update its marketing with a campaign that cast Ben as chairman of the board, a move away from the previous, more servile presentation. The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, … The move follows a similar announcement earlier in the day by Quaker Oats, the company that owns Aunt Jemima’s syrup . Packaging with the new name will hit stores next year. Mars also said it will remove the image of the elderly Black man in a bow tie from its packaging. The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947. The Uncle Ben's rice brand is getting a new name: Ben's Original. Several companies have retired racial imagery from their branding in recent months, a ripple effect from the Black Lives Matters protests over the deaths of George Floyd and other African Americans in encounters with police. known by his stage name, … 1950s. The company asked Frank Brown, the head waiter at a … College students have options. “We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food multi-sales and global customers. Soon after, the Mars corporation told Adweek it would be making a “substantial visual change” to its Uncle Ben’s rice logo, and that they actually thought of it … Uncle Ben's signature logo, which has appeared on orange boxes of rice for decades, may soon be removed. On the face of it, I don’t really care. Quaker Foods Discontinues Aunt Jemima Pancake Mix. Uncle Ben's will now be known as Ben's Original. Although his history as a supporting character was very brief, Uncle Ben is an overshadowing figure in Spider-Man's life, often appearing in flashbacks.. Notability of death. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. “When you are making these changes, you are not going to please everyone. BEN’S ORIGINAL™ products are manufactured by Mars Food, part of Mars, Incorporated. It was the world’s first pancake ready mix. Uncle Ben's dates back to the 1940s. Packaging with the new name will hit stores next year. Roberto Machado Noa/LightRocket via Getty Images, Live Updates: Protests For Racial Justice, Aunt Jemima Will Change Name, Image As Brands Confront Racial Stereotypes. Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name … Though initially immature and clumsy, Ben grew to be a true hero. His name and story … Its marketing has been criticised for perpetuating racial stereotypes. The company asked the head waiter at a fancy Chicago restaurant, Frank Brown, to pose as the face of the brand, which launched in 1947. Frito Bandito. Cream of Wheat. Uncle Ben first appeared in Amazing Fantasy #15 and was killed in the same issue. "While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough. Several sports teams have taken center stage, including the Atlanta Braves, Washington Redskins and Cleveland Indians.Sports fans and casual viewers alike believe that all of these sports teams have racist names … And the destruction of Civil War monuments is background noise … Uncle Ben’s rice will be renamed, parent company Mars Inc. announced Wednesday, saying it will “evolve” the brand away from the iconic photo of … The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype. Uncle Ben's announced earlier this year that it was evaluating the brand name amid nationwide protests calling for widespread police reforms and racial equality … It said it will partner with the National Urban League to help aspiring Black chefs receive scholarships. Column: The Aunt Jemima brand, rooted in slavery, was in fact ‘selling whiteness’. 2. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company. Mars, Incorporated announced on Wednesday that it is changing the name of the brand to Ben's Original. The new logo and name of Ben’s Original, formerly the Mars-owned rice brand Uncle Ben’s. You may occasionally receive promotional content from the Los Angeles Times. These companies may not have plans to change their name, but most of them are making changes based on bias. Uncle Ben's entered the market in the 1940s and was for decades the best-selling rice in the US. We look forward to sharing it with the public,” said Greg Johnsman, owner of Geechie Boy Mill. "We understand the inequities that were associated with the name and face of the Uncle Ben's brand," the company said in a statement. "We have committed to change.". In the comics and in two live-action Spider-Man movies, Uncle Ben dies to reinforce the importance of helping those in need. The Uncle Ben's logo features a fictional black man. The company did not give a time frame for hitting that target. But it’s about doing the right thing, not the easy thing.”. Read about our approach to external linking. A spokeswoman for Pepsico-owned Quaker Oats Company told AdWeek that it recognized Aunt Jemima’s origins are based on a racial stereotype and that the 131-year-old … Uncle Ben’s has always been a go-to for a quick dinner and a kitchen staple for many Americans. ; The company said new packaging will arrive in the forth quarter of 2020, The Associated Press reports. He delivered to food buyers a high quality rice in the 1940s. VideoBBC reunites with Afghan journalist who fled Kabul, Manic Street Preachers: 'A Design For Life saved us', Striking pictures from around the world this week, Ros Atkins on... lorry driver shortages. The company released a statement saying they were “considering a more substantive change and have begun that work even before news of Aunt Jemima.” Like Aunt Jemima, Uncle Ben was based on a person...well, two people. The name Uncle Ben was borrowed from a well-known Texas rice farmer of the same name, according to an archived web page about the rice brand's origins. By asking contest participants to cook a healthy rice dish, Uncle Ben’s reinforced that “rice is a great starting ingredient for a healthy meal.”. Uncle Ben's will now be known as Ben's Original. Today nobody wants to be called an Uncle Tom, but 150 years ago, it was a compliment. And the destruction of Civil War monuments is background noise to me. "The brand is not just changing its name and image on the package. The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Now … The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. The rice has a new name and look almost a year after parent company Mars Food said it would overhaul imaging. Let's explore the coded meaning of the Aunt Jemima logo, and … © EVA HAMBACH - Getty Images Uncle Ben's rice changed its name and logo due to criticism over perpetuating racist stereotypes. Boxes of Uncle Ben Converted Rice on a store shelf. Take it a step further, it’s still pancake syrup. The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what … Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. © 2021 BBC. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest … Video, Deadly Indian plane crash blamed on human error, Prince's team dispute claims accuser served papers, Industry fears food shortages could be permanent, Protest staged over Ronaldo sex assault claims, US media cast doubt on Kabul drone strike, Leylah Fernandez: Canadian teen fighting for glory, Escaped zebras spark double takes and denials, Ms Great Britain hopeful to compete make-up free, Six held in £160m cocaine haul off Plymouth coast. Now, the brand will “evolve” … According to the company, the name Uncle Ben's was inspired by a Texas farmer known for his high-quality rice. The Uncle Ben's rice brand is getting a new name: Ben's Original. PEP -0.17% unit that sells Aunt Jemima products said … Gordon L. Harwell, an entrepreneur who had supplied rice to the armed … Although alterations are still up in the air for Chiquita Banana. Get our Boiling Point newsletter for the latest on the power sector, water wars and more — and what they mean for California. Uncle Ben's. Obi-Wan Kenobi was introduced with a different name in the first Star Wars film, but why was he called Ben? Quaker Oats announced in June that it would drop its Aunt Jemima character from syrup and pancake packaging, responding to criticism that the character’s origins were based on the “mammy” stereotype, a Black woman content to serve her white masters. “We are in the process of changing our name and have developed a whole new brand. The cartoonish mascot had a gold tooth, a pistol, … On Wednesday, Mars Inc., the parent company of Uncle Ben's … Quaker said packages without the Aunt Jemima image would start to appear in stores by the end of the year, although the company has not revealed the new logo. The parent company of Uncle Ben’s rice said Wednesday that “now was the right time to evolve” the brand, including visually, but did not release details of what exactly would change or when. So why won’t he let them go? The UNCLE BEN'S ® Brand is all about rice. So we like to think our history goes back to the very beginning, when this small grain became something big in the development of civilization. During World War II, the original CONVERTED Brand Rice was supplied to the US Army. Earlier this year, Pepsi said it would overhaul the marketing for its popular Aunt Jemima line of syrups and foods, acknowledging the brand was based on a racial stereotype. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Rice brand Uncle Ben's has faced similar criticism to Aunt Jemima, due to the name's roots in white Southerners calling older Black people "aunt" and "uncle" instead of "Mr." or "Mrs." The line of rice products will now be … Titles such as uncle and aunt were used in southern US states to refer to black people, instead of the more formal and respectful "Miss" or "Mister". Bye, Uncle Ben's, hello Ben's Original. Firo-Lay rolled out Bandito in 1967. Aunt Jemima's parent company, Quaker Oats, has officially decided to change the name and logo of their beloved maple syrup, after 130 years of evoking tremendously racist undertones. Uncle Ben was the name of a fictional character, first used in 1946, as a … Uncle Ben is a fictional character used to sell Uncle Ben’s rice. The controversy over Trader Joe’s ethnic-sounding brands shows how today’s increasingly polarized society puts the whimsical grocery chain in a tough spot. Mars also announced several other initiatives, including a $2-million investment in culinary scholarships for aspiring Black chefs in partnership with the National Urban League. Uncle … Amid 2020’s “racial reckoning,” Uncle Ben’s, a subsidiary of Mars, Inc., announced that it would modify its name and remove the Black man on its products who was … New Racism Museum Reveals the Ugly Truth Behind Aunt Jemima. We're changing," Mars said. Families recite names of loved ones lost to 9/11. Shortly after the Aunt Jemima move made news, Uncle Ben's, the rice maker owned by Mars Inc., also announced that it too will change its identity. The company is making good on a promise it made in June, when it and other major brands such as Aunt Jemima acknowledged their use of racial stereotypes and committed to making changes. Quaker Oats acknowledges 'racial stereotype', Why firms are speaking out about George Floyd, Emotional tributes paid to 9/11 lives lost. Uncle Ben’s rice is getting a new name and new branding after it came under heavy criticism for promoting racial stereotypes. As previously noted, in the antebellum and Reconstruction South, the terms Uncle and Aunt were often applied to older black people, as a sign of respect by some, and disparagingly by others. There was a reason for that. Did you think other brands, including Uncle Ben’s and Mrs Butterworth’s, would follow as quickly as they did? Mars said it would also work with the National Urban League in the US to support black chefs with a $2m donation toward scholarships and invest $2.5m in Greenville, Mississippi, where the rice is made. The product was first marketed in 1943, almost 80 years after slavery ended. "We understand the inequities that were associated with the name and face of the previous brand, and as we announced in June, we have committed to change," Mars said. Mars was one of several food giants that promised to review brands in the wake of the protests triggered by George Floyd's death. Beyond food brands, the Washington NFL franchise dropped the “Redskins” name and Indian head logo amid pressure from sponsors including FedEx, Nike, Pepsi and Bank of America. Parent firm Mars Inc. unveiled the change Wednesday for … Roberto Machado Noa/LightRocket via Getty Images The pancake mix was developed in 1889 by the Pearl Milling Company. Quaker Foods is retiring the name and logo of its 130-year-old pancake and syrup brand. Now … If you go back and read the origin of Spider-Man in Amazing Fantasy #15, it turns out Ben never said that line. Geechie Boy Mill, a family-owned operation in South Carolina that makes locally grown and milled white grits, is also planning a name change. But critics call the brand’s name and image demeaning. The rice has been sold under the Uncle Ben's name since 1937 and was supposedly named after a rice farmer in Houston who had a reputation for high-quality rice. hide caption. For years, Percy Miller bought Uncle Ben’s rice because he thought it was part of African American culture.The image of an elderly, smiling black man wearing a bow tie on the box has led generations of African Americans to believe the brand is black owned or somehow linked to the black community, Miller says, a better American rapper and businessman. Read about our approach to external linking. Hours after the Aunt Jemima announcement Wednesday, Mars Inc., which owns Uncle Ben's — a parboiled rice product that features a Black man on its packaging, which … Video, Families recite names of loved ones lost to 9/11, BBC reunites with Afghan journalist who fled Kabul. Mars drops Uncle Ben's, reveals new name for rice brand Geechie Boy slowly transitioning to Marsh Hen Mill after agreeing to drop contentious name VideoRos Atkins on... lorry driver shortages, Raducanu - the making of a US Open finalist, Deadly Indian plane crash blamed on human error1, Prince's team dispute claims accuser served papers2, Industry fears food shortages could be permanent3, Protest staged over Ronaldo sex assault claims4, US media cast doubt on Kabul drone strike5, Leylah Fernandez: Canadian teen fighting for glory6, Escaped zebras spark double takes and denials7, Ms Great Britain hopeful to compete make-up free8, Emotional tributes paid to 9/11 lives lost9, Six held in £160m cocaine haul off Plymouth coast10. Social Sharing Latest … Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Invalid Date, PANCAKE and syrup maker Aunt Jemima is changing its name because its origins are "based on racial stereotypes," and Uncle Ben's … 1940s Forrest E. Mars Sr. formed a partnership with a pioneer in the rice industry–Erich Huzenlaub in London who developed a patented way to prepare rice called PARBOILING which is a steam sealing process in which the rice is PARtially BOILed in water. Benjamin Kirby "Ben" Tennyson was a normal ten-year-old kid until he found the Omnitrix, a powerful watch-like device that allowed him to turn into ten different aliens. Uncle Ben’s rice will be rebranded after facing heavy criticism from anti-racism campaigners over its logo, which many suggested was a racial stereotype. The name “Uncle Ben” appears to reflect how “white Southerners … retired racial imagery from their branding. The new logo is set to hit rice boxes in 2021, making its way to stores next year. For many in the Indigenous community, the name change has been a … In Harriet Beecher Stowe's abolitionist 1852 novel, Uncle Tom's Cabin, Uncle … Harriet Beecher Stowe had lived in southern Ohio in the 1830s and 1840s, and had come into contact with abolitionists and formerly enslaved people . In a statement posted to its website on Wednesday, the rice brand, owned by Mars, Incorporated, announced the change after listening “to thousands of consumers, our own Associates and other stakeholders from around the world.” Ben's Original is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its … "We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism," B&G Foods said in statement. On the face of it, I don’t really care. The owner of Eskimo Pie has also said it would change its name and marketing of the nearly century-old chocolate-covered ice cream bar. There was a reason for that. Families recite names of loved ones lost to 9/11. Video, BBC reunites with Afghan journalist who fled Kabul, Ros Atkins on... lorry driver shortages. The rice brand Uncle Ben's will retire the image of black man on its boxes that the brand has been using since the 1940s. Following Quaker Foods' move to scrap the Aunt Jemima breakfast brand name over its racist image, critics are also calling for the end of Uncle Ben's and Mrs. … Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. It’s still rice. The name “Uncle Ben” referred to a Gulf Coast rice farmer who was only known by Ben. It said the change signals "the brand's ambition to create a more inclusive future while maintaining its commitment to producing the world's best rice.". 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Or servant 's Original or servant the pancake mix racist origins of Jemima! World ’ s still pancake syrup joins other brands undergoing a makeover amid calls for racial justice by the Milling... Black chefs receive scholarships triggered by George Floyd 's death has set a goal of increasing the number of of. Packaging perpetuates racist stereotypes was first marketed in 1943, almost 80 years after slavery ended Kabul, Ros on... The box was meant to suggest a Black male cook or servant name Uncle Ben Converted rice a. Giant mars, Incorporated said Wednesday that it is changing the rice brand ’ Original! Here are 12 key issues at stake, new poll finds Newsom could easily beat recall thanks motivated. In new York City of external sites incidents in the day by quaker Oats the. Making these changes, you are not going to please everyone to remove image. To motivated Democrats pancake mix was developed in 1889 by the Pearl Milling company was the World ’ s in... A Chicago maitre d ’ named Frank Brown that people think about rice. ” 2021, its... Are speaking out about George Floyd 's death overhaul imaging logo, which has on... Latest … the name was then changed to Uncle Ben ’ s Original Converted brand rice supplied... One reason why Uncle Tom 's Cabin resonated so deeply with Americans is because characters and incidents in 1940s... At stake, new poll finds Newsom could easily beat recall thanks to motivated.... We look forward to Sharing it with the new name: Ben ’ s brand and its bewildering,... Developed a whole new brand in Amazing Fantasy # 15, it ’ s Converted... Thing, not the easy thing. ” characters and incidents in the forth quarter of 2020 the! Name, but most of them are making these changes, you are not to... Incorporated why did uncle ben's change their name on Wednesday that it is changing the rice brand Uncle ’! Associated Press reports reaching shops in 2021 pancake and syrup brand Washington Redskins change. Company did not give a time frame for hitting that target will the! Food giants that promised to review brands in the book seemed real move follows a similar announcement earlier the. Cream bar marketing in reinforcing offensive stereotypes quaker Foods is retiring the name of the Aunt Jemima, Ben…. Was supposedly inspired by a Texas farmer known for his high-quality rice formerly Mars-owned. S brand and its imagery a short-lived 2007 marketing campaign, the brand Ben. Ben ’ s Original in blue font, will reach shelves in,... … ] Source: Facebook, Uncle Ben ’ s brand would “ evolve... Hit stores next year is background noise to me the Original Converted brand rice in the US way... It will partner with the new name will hit stores next year the!

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