Here are 20 things that you may or may not have known about Under Armour: 1. [5] Major competing brands including Nike, Adidas and Reebok would soon follow in Plank's footsteps with their own moisture-wicking apparel. [10] He graduated in 1996[3][11] with a bachelor's degree in business administration. Under Armour is not owned by hedge funds. Under Armour’s founder is as intense with his leisure interests as he is with his company. [51], In November 2014, Plank pledged $25 million to the University of Maryland to be used for the proposed athletics and academic complex. Under Armour, Already Struggling, Says 2020 Will Be Rocky. [15] Plank's company reached $1 billion annual revenue for the first time in 2010, and Plank became a billionaire in 2011, when his net worth was estimated at $1.05 billion. [8] Plank opted to use the British spelling "armour" in the company name because the toll-free vanity number was still available for that version.[9]. [48] Through his Cupid Foundation, Plank donated $5 million to help create the UA House at Fayette, an East Baltimore community center run by Living Classrooms. Insider Ownership Of Under Armour [citation needed], The following year, Under Armour became the outfitter of the new XFL football league, gaining even more attention during the league's debut on national television. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms. 37 on Businessperson of the Year list by, No. The product he was then selling were Under Armour's early apparel designs. [83] Dwayne Johnson voiced disapproval with the CEO's personal attitudes being reflected onto the company's partners and employees. [89], In November 2019, the U.S. Securities and Exchange Commission made public that Under Armour's accounting policies had been under scrutiny for more than two years. By Ryan Boysen. "It was important," Plank said, "that this not just be my decision. "[33], On October 10, 2018, Under Armour announced that it has signed Philadelphia 76ers center Joel Embiid to a sneaker endorsement deal. [7] In 2003, consumer sector focused private equity firm Rosewood Capital invested $12 million into the company. His first big team sale was to Georgia Tech. Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team.Plank initially began the business from his grandmother's basement in Washington, D.C. [30] The property was once owned by Alfred Gwynne Vanderbilt. While at University of Maryland, Plank launched Cupid's Valentine, a seasonal business selling roses on Valentine's Day. 16 on 50 Most Influential People in Sports Business by, No. [56], In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. The company said that revenues were likely to grow at a low single-digit rate, and that further declines in North America were expected. [90] In July 2020, the company confirmed that the U.S. Securities and Exchange Commission had sent Wells Notices relating to Under Armour's accounting in 2015 and 2016. Official Site: Empowering athletes everywhere, Under Armour delivers innovative sports clothing, shoes, & accessories. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012. As his friends moved on to play professionally, he would send them T-shirts, requesting that they pass them out to other players in their locker rooms. Its first full year in business, in 1996, Under Armour … [16], The company, offering a reported US$250,000,000 over 10 years, also bid hard over Nike to sign NBA MVP Kevin Durant to an endorsement deal. Under Armour The sports-apparel brand Under Armour is booming, with the company on track to generate almost $4 billion in revenue in 2016. [32] Plank has said he seeks to restore the farm and rejuvenate Maryland's horse racing tradition by raising a Triple Crown winning horse. [55] On CNBC's Halftime Report in February 2017, Plank commented on Donald Trump's pro-business philosophy, saying the president was a "real asset" to the business community. His first team sale came at the end of 1996 with a $17,000 sale. In a statement issued to reporters on June 2, Plank deplored the Trump Administration's decision to withdraw the United States from the Paris agreement: We at Under Armour are disappointed by the Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies. KvK: 34237352 0000 VAT(UK): GB873001256. In addition, the walls have a history with Coco Chanel and Louis XIV who played in the courtyard as a child … ” Why Under Armour Chose To Open in September With positive reviews from players, word began to spread and orders began to increase. As some customers vowed to boycott the brand, three major endorsers—Stephen Curry, ballerina Misty Copeland, and actor Dwayne "The Rock" Johnson—went on Twitter to express their opposition. [50] The University of Hawaii and Boston College wore the star-studded cleats and the American striped jerseys. [47] He is also a member of the Board of Trustees for Living Classrooms, a Baltimore-Washington based non-profit organization dedicated to the hands-on education of young people using urban, natural and maritime environments as “living classrooms". About Under Armour. [17], On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms with providing uniforms and athletic equipment for the university. [79][81] Under Armour was heavily criticized worldwide and as result, the company ended its contract with Bowmar a few days after the video became known.[79]. [23], In July 2016, Under Armour leased the 53,000-square-foot (4,900 m2) space formerly occupied by FAO Schwarz on New York's Fifth Avenue; the store opening is planned for 2021. It came about after J. Southport, Queensland, Australia 147 connections Located on the iconic Recreation Pier in the heart of Fell’s Point Baltimore, Sagamore Pendry Baltimore is a luxury boutique hotel surrounded by an abundance of history and culture. [3][6] He left the prestigious Georgetown Preparatory School, a Catholic school, due to poor academic performance and behavioral issues,[7][8] then went on to graduate from another Catholic school, St. John's College High School, in 1990. Under Armour brand strategy / positioning case study If you want to get access to Under Armour brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. [88] At present there has been no public statement from the company, and public debate seems to circle around the question of what is distinct about fireproof clothing, flammability, and risk of burn injury. [40] Its first bottles were sold at stores in 2016. The company's share price soared 62.5% that year. [10] The same year, the company launched its first television commercial, which centered on their motto, "Protect this house. Under Armour CEO Kevin Plank is stepping back from the position in 2020. 4 on America's 20 Most Powerful CEOs 40 and Under, This page was last edited on 14 January 2021, at 21:00. [15], Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics. Stephen Curry, the most valuable of the company's sponsorships, hinted that his loyalty to the company could be jeopardized if its actions do not reflect his values. [78] Many historians and local Baltimoreons have expressed public outcry that the design should be reconsidered and the murals should be saved. [61], "Kevin Plank donates $1 million to Baltimore Catholic schools", "How Kevin Plank turned a single idea into a global brand", "2003 Businessperson of the year: The man behind the 'armour, "Under Armour founder gives $16 million to St. John's College High", "How the founder of Under Armour went from getting kicked out of high school to running a $22 billion company", "From rags to microfiber: inside the rapid rise of Under Armour", "WWE's Darren Drozdov thrives 15 years after being paralyzed during match", "Five finalists chosen for Kevin Plank's Cupid's Cup competition", "Taking on the giants: How Under Armour founder Kevin Plank is going head-to-head with the industry's biggest players", "Kevin Plank is betting almost $1 billion that Under Armour can beat Nike", "20 things you didn't know about Under Armour", "Under Armour founder breaks into billionaires club", "Under Armour acquires weight loss app, MyFitnessPal, for $475 million dollars", "Under Armour Buys Apps in Bid to Become Top Fitness Tracker", "Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike", "Under Armour exits yet another school sponsorship deal as part of big shrink". [57] As of January 28, 2016, the fourth quarter net revenues for 2015 increased 31% to $1.17 Billion while the full year net revenues increased 28% to $3.96 Billion. It has no insole and little stitching. Athlete at Under Armour, Owner and Graphic Designer at Graphics Lab Gold Coast. [16], Plank initially ran the business from his grandmother's townhouse in Georgetown. [11] In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland. [7] By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company. The bear was found dead the next day. [34] There are about 100 horses on Sagamore farm, with about 40 actively training as of July 2017. 26 on Power 100 Most Influential Designers, Influencers and Leaders in the Shoe Industry by, No. Hanes, one of Under Armour's longest-sponsored athletes, has appeared with Under Armour co-founder Kip Fulks in episodes of "Ridge Reaper," which … [20], On March 3, 2016, the company became the Official Match Ball Partner of the North American Soccer League, starting with their 2016 season. [39], Products manufactured by Under Armour include athletic shoes,[40] t-shirts, jackets, hoodies,[41] pants, leggings, shorts[42] and accessories such as bags, gloves, caps and protective gear.[43]. Plank initially began the business from his grandmother's basement in Washington, D.C.[5] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car. Under Armour Europe B.V. Stadionplein 10 1076 CM Amsterdam The Netherlands. He stepped down from the council following President Trump's comments on violence in Charlottesville, Virginia, saying Under Armour "engages in innovation and sports, not politics". Under Armour CEO says that despite the bumps in the road over the past few years, he is proud of what the company has accomplished during that time and he is ready to move from defense to offense. [29], Plank bought the 630-acre historic Sagamore Farm in Baltimore County, Maryland, in 2007. [42] Following Plank's renovation, the building reopened as the Sagamore Pendry Hotel. Despite the revenue decline, it still farred better than the analytic predictions, which had previously estimated profits of $541 million in sales for Q2. Under Armour founder Kevin Plank built a popular sportswear brand as the underdog competitor to Nike. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. [9][10] He was not recruited by the top-tier collegiate football programs. Shop Under Armour UA Outlet. [82] Plank's statements immediately drew strong public backlash, with many Under Armour customers boycotting the brand. The letter acknowledged that he had used "a choice of words that did not accurately reflect my intent" and described how his company valued diversity, entrepreneurship and job creation. Phone Support. Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". Under Armour also produces American football, basketball[44] and soccer[45][46] uniforms, among other sports. The ad established Under Armour as the authentic voice for the next generation, and introduced the concept of “WILL,” a theme that remains an undeniable part of the Brand’s DNA. [62], As of 2012, Under Armour was the sponsor of the Baseball Factory's "Premium Video Program", which holds more than 100 events for youth athletes across the United States annually. I am the proud owner of about 757 masks (okay, fine, like 12), but it feels like hundreds. [52] The project has converted Cole Field House, the school's former basketball arena, into the football facility, a sports medicine center and student entrepreneurship lab. The name stuck. PHOTO: DON EMMERT/AFP via Getty Images Plank, 47, is also the most recognizable face … (Exercise Science) USYD. Cupid's Valentine earned $3,000, which Plank used as seed money for Under Armour. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Learn More. Plank, a Roman Catholic,[2] grew up in Kensington, Maryland, a suburb of Washington D.C., the youngest of five brothers born to William and Jayne (née Harper) Plank. [30] As Curry became a two-time NBA Most Valuable Player Award winner and one of the most popular athletes in the world, sales of his shoes have become a major factor for the Under Armour brand, with stock prices rising and falling based on the success of the Curry shoe line. The family of the 37-year-old manager killed at an Under Armour Factory Store in Orlando Monday says she was a sweet and caring person. Kevin A. Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. Sustainability has always been part of our DNA: it's integral to how we live and work and is essential to our environment. This deal opened the door to a contract with NC State, Arizona State, and other Division I football teams. Revenue has grown steadily by 30% from 2010 to 2014. Under Armour has an internal phrase called "No loser talk." PHONE SUPPORT 00800-82766871 Mon-Fri from 8.00 - 17.00 BST. Kevin Plank built Under Armour from scratch from his grandmother's basement in Washington. [21][22][23] Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment. In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar. Shoes are Under Armour's fastest growing product line, growing 31% from 2011 to $239 million in sales in 2012. Learn More. There are plenty of analysts covering the stock, so it might be worth seeing what they are forecasting, too. Sat-Sun 8.00 - 22.00 . FREE SHIPPING available on all UA Deals in the USA. Under Armour has 7,000 employees across 17 locations and $5.27 B in annual revenue in FY 2019. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. [29] Originally signed to Nike, Curry joined with Under Armour in the 2013 offseason. [18][19], On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app. Under Armour’s first national television ad, the now-legendary Protect this House® commercial, featured former University of Maryland football standout Eric "Big E" Ogbogu. 21 on 50 Most Influential People in Sports Business by, No. [16] He also attempted to name his company Body Armor, but efforts to trademark that name were also unsuccessful. [41] The limestone aquifer on Plank's farm produced water fit to distill whiskey,[18] so Plank and business partner Bill McDermond founded Sagamore Spirit to restore Maryland's whiskey distilling tradition. [20], Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps. Ever since Kevin Plank has shown support for President Trump, he’s faced pressure from consumers to revisit his position. and Under Armour in Record Sponsorship Deal, "Athletes with Under Armour endorsements (Pictures)", "Under Armour's collaboration with Dwayne Johnson tops list of the best-matched celebrity endorsements", "The Incredible, Tactical Undergarments Designed for the Avengers Cast", "Here are all the brands that appear in 'House of Cards' season 3", "Under Armour volleyball jersey worn by Lily Collins in THE BLIND SIDE (2009)", "22 JUMP STREET: Action + College = Brands", "Under Armour jersey worn by Anthony Kelley in THE GAMBLER (2014) @underarmour | Under armour brand, Drama movies, Under armour", "Gridiron Gang Mustangs Staff Under Armour Polo Shirt | #46604318", "Under Armour jerseys, sweatbands and polo shirt in FOCUS (2015) @underarmour | Under armour brand, Under armour, Drama movies", "Under Armour – The Dark Knight Rises (2012)", "Rare artwork, underfoot, could soon be out of sight | Baltimore Brew", "Under Armour cancels Trophy hunting contract with Sarah Bowmar", "Former Client: Under Armour Introduces 2016 Women of Will Hunt Campaign", "Josh Bowmar Films Himself Spearing A Bear, Then Giggling Over The Kill", "Under Armour CEO endorses Trump, Twitter users endorse shopping elsewhere", "Stephen Curry Takes Issue With Under Armour Leader on Trump", "Athletes oppose pro-Trump comments made by Under Armour CEO", "In full-page ad, Under Armour CEO Kevin Plank tries to put praise for Trump behind him", "Under Armour's Kevin Plank becomes second CEO to quit Trump advisory council", "Under Armour says it gets Wells Notices from SEC", https://en.wikipedia.org/w/index.php?title=Under_Armour&oldid=1000019561, Companies listed on the New York Stock Exchange, Manufacturing companies based in Baltimore, Sporting goods manufacturers of the United States, Pages with non-numeric formatnum arguments, Articles with self-published sources from June 2015, Articles with self-published sources from May 2015, Pages containing links to subscription-only content, Wikipedia pending changes protected pages, Articles with unsourced statements from January 2012, Pages using multiple image with auto scaled images, Wikipedia articles needing clarification from February 2020, Creative Commons Attribution-ShareAlike License, Under Armour products have also been featured in the Marvel movies (, This page was last edited on 13 January 2021, at 03:27. Numerous athletes contracted with Under Armour also spoke out in opposition to Plank's statements. [44] The next year, his charitable arm funded 40 summer jobs for Cherry Hill, Baltimore, public school students in the maritime transport industry. Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. [63], After ads of many brands ran on extremist channels promoting extremist content on YouTube, Under Armour pulled its ad from Alphabet Inc. owned YouTube. [64], Under Armour promotes its products by sponsorship agreements with many celebrity athletes, professional teams and college athletic teams, a field in which it competes with other sports apparel companies. [5] In Any Given Sunday, Willie Beamen (played by Jamie Foxx) wears an Under Armour jockstrap. $75. Get the best deals on under armour owner and save up to 70% off at Poshmark now! [91], American sports clothing and accessories company, This list includes companies that produce sports equipment. However, in May 2018, it was reported that Under Armour would be backing out of the deal with MLB, in order to save the company around $50 million. Under Armour Sports Mask. "[5] The company IPO'd on the NASDAQ in November 2005, raising $153m of capital. Under Armour's latest twelve months owner earnings is -$589.7 million... View Under Armour, Inc.'s Owner Earnings trends, charts, and more. As a business leader concerned with creating American jobs, I disagree with the decision to exit the Paris accord.[86]. "Under Armour CEO and founder Kevin Plank stepping down, replaced by COO Patrik Frisk"; Courtney Regan; "Under Armour founder Kevin Plank is stepping down as CEO", "Under Armour CEO Kevin Plank embarks on megamansion in Baltimore County", "Sagamore Farm history comes alive with visit from a Vanderbilt", "Kevin Plank, founder of Under Armour, enters horse in Preakness", "50 things to do or see in Maryland sports: Visit Native Dancer's grave at Sagamore Farm", "In Baltimore, Under Armour's owner invests in a $5.5 billion bet on his city", "Remaking Baltimore's waterfront, with a splash of whiskey", "Plank's Sagamore Development plans start-up hub in Port Covington", "Sagamore Spirit debuts its distillery in Port Covington", "Under Armour's Kevin Plank enters the whiskey wars", "Historic Recreation Pier reopens as Sagamore Pendry Hotel", "Sagamore unveils first new Baltimore water taxi, a historic Chesapeake throwback", "Kevin Plank donates $1 million to Baltimore's CollegeBound Foundation", "Kevin Plank's foundation funds summer jobs for Cherry Hill students", "Greater Baltimore Committee backs Port Covington TIF", "Transportation workforce development to be top priorities for Greater Washington Partnership", "Kevin Plank, Living Classrooms Foundation unveil UA House in East Baltimore", "Under Armour re-imagines a community center in East Baltimore", "Kevin Plank's Cupid's Cup picks College Park startup for top prize", "Plank giving $25 million for UM athletic, academic project", "Under Armour's Kevin Plank gives $16 million to high school alma mater", "The Most Expensive House in Washington D.C. is Under Armour CEO Kevin Plank's Georgetown Mansion", "Search Campaign Finance Data by Individual Contributor", "Kevin Plank praises Trump as 'passionate' and pro-business", "Under Armour CEO Kevin Plank responds to Trump tempest with letter to Baltimore", "Under Armour CEO Kevin Plank clarifies Trump comments in Baltimore Sun ad", "Under Armour CEO adds his name to those leaving Trump's manufacturing council", "Under Armour's Kevin Plank rips decision to exit Paris climate agreement", "Joe Sullivan, Kevin Plank among 150 CEOs pledging to improve workplace diversity and inclusion, something that President Trump already fully endorses", "2016 Success Achiever of the Year: Kevin Plank", "Hudl founders named to Fast Company list", "Kevin Plank inducted into Sporting Goods Industry Hall of Fame", "2016 Most Influential in Sports LIst–Brian France #23", "Power 100: The Most Influential Designers, Influencers and Leaders in the Shoe Industry", "SN ranks the 50 most influential people in sports", "Adweek's Power List 2016: The top 100 leaders in marketing, media and tech", "Here's how Kevin Plank says business owners can create a global brand", "50 Most Influential: No. Uk ): GB873001256 got Started Under Armour in the shoe Industry by No! 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